Post this VP of Demand Generation ad with a free trial of Workable

Workable graphic

Our company is seeking a dynamic VP of Demand Generation to spearhead our acquisition and revenue growth initiatives. In this pivotal role, you'll apply your 10+ years of marketing experience to scale our leadership in the global SMB market. You'll strategize across performance marketing channels, optimize our inbound marketing, and oversee paid media efforts, including innovative channels like podcast and radio advertising. Collaborating with cross-functional teams, you'll drive demand for our product-led growth model, managing budgets, agencies, and personnel while reporting directly to the CMO. If you're a data-driven marketer with a consumer mindset, ready to significantly impact our SMB client base expansion, join us in shaping the future of recruiting software.  

Responsibilities

  • Build and scale the acquisition marketing function
  • Optimize inbound marketing and conversion for Workable's website
  • Oversee paid acquisition strategies and manage SEM/SEO agency relationships
  • Experiment with diverse paid media forms to maximize reach and conversion
  • Collaborate with content, product marketing, and sales teams to enhance demand generation
  • Develop and implement strategies to increase trial starts, conversions, and self-service revenue
  • Monitor and report on key metrics for acquisition and revenue growth
  • 10+ years in marketing, with a focus on demand generation in high-growth environments
  • Strong analytical skills and proficiency in martech and analytics tools
  • Proven leadership experience, with at least 3 years in team management
  • Expertise in SEO, conversion rate optimization, and A/B testing
  • Familiarity with the SaaS/tech industry and product-led growth models is preferred
  • Excellent verbal and written communication skills
+1
  • United States+1
  • United Kingdom+44
  • Canada+1
  • Germany (Deutschland)+49
  • Australia+61
  • Afghanistan (‫افغانستان‬‎)+93
  • Albania (Shqipëri)+355
  • Algeria (‫الجزائر‬‎)+213
  • American Samoa+1684
  • Andorra+376
  • Angola+244
  • Anguilla+1264
  • Antigua and Barbuda+1268
  • Argentina+54
  • Armenia (Հայաստան)+374
  • Aruba+297
  • Australia+61
  • Austria (Österreich)+43
  • Azerbaijan (Azərbaycan)+994
  • Bahamas+1242
  • Bahrain (‫البحرين‬‎)+973
  • Bangladesh (বাংলাদেশ)+880
  • Barbados+1246
  • Belarus (Беларусь)+375
  • Belgium (België)+32
  • Belize+501
  • Benin (Bénin)+229
  • Bermuda+1441
  • Bhutan (འབྲུག)+975
  • Bolivia+591
  • Bosnia and Herzegovina (Босна и Херцеговина)+387
  • Botswana+267
  • Brazil (Brasil)+55
  • British Indian Ocean Territory+246
  • British Virgin Islands+1284
  • Brunei+673
  • Bulgaria (България)+359
  • Burkina Faso+226
  • Burundi (Uburundi)+257
  • Cambodia (កម្ពុជា)+855
  • Cameroon (Cameroun)+237
  • Canada+1
  • Cape Verde (Kabu Verdi)+238
  • Caribbean Netherlands+599
  • Cayman Islands+1345
  • Central African Republic (République centrafricaine)+236
  • Chad (Tchad)+235
  • Chile+56
  • China (中国)+86
  • Christmas Island+61
  • Cocos (Keeling) Islands+61
  • Colombia+57
  • Comoros (‫جزر القمر‬‎)+269
  • Congo (DRC) (Jamhuri ya Kidemokrasia ya Kongo)+243
  • Congo (Republic) (Congo-Brazzaville)+242
  • Cook Islands+682
  • Costa Rica+506
  • Côte d’Ivoire+225
  • Croatia (Hrvatska)+385
  • Cuba+53
  • Curaçao+599
  • Cyprus (Κύπρος)+357
  • Czech Republic (Česká republika)+420
  • Denmark (Danmark)+45
  • Djibouti+253
  • Dominica+1767
  • Dominican Republic (República Dominicana)+1
  • Ecuador+593
  • Egypt (‫مصر‬‎)+20
  • El Salvador+503
  • Equatorial Guinea (Guinea Ecuatorial)+240
  • Eritrea+291
  • Estonia (Eesti)+372
  • Ethiopia+251
  • Falkland Islands (Islas Malvinas)+500
  • Faroe Islands (Føroyar)+298
  • Fiji+679
  • Finland (Suomi)+358
  • France+33
  • French Guiana (Guyane française)+594
  • French Polynesia (Polynésie française)+689
  • Gabon+241
  • Gambia+220
  • Georgia (საქართველო)+995
  • Germany (Deutschland)+49
  • Ghana (Gaana)+233
  • Gibraltar+350
  • Greece (Ελλάδα)+30
  • Greenland (Kalaallit Nunaat)+299
  • Grenada+1473
  • Guadeloupe+590
  • Guam+1671
  • Guatemala+502
  • Guernsey+44
  • Guinea (Guinée)+224
  • Guinea-Bissau (Guiné Bissau)+245
  • Guyana+592
  • Haiti+509
  • Honduras+504
  • Hong Kong (香港)+852
  • Hungary (Magyarország)+36
  • Iceland (Ísland)+354
  • India (भारत)+91
  • Indonesia+62
  • Iran (‫ایران‬‎)+98
  • Iraq (‫العراق‬‎)+964
  • Ireland+353
  • Isle of Man+44
  • Israel (‫ישראל‬‎)+972
  • Italy (Italia)+39
  • Jamaica+1876
  • Japan (日本)+81
  • Jersey+44
  • Jordan (‫الأردن‬‎)+962
  • Kazakhstan (Казахстан)+7
  • Kenya+254
  • Kiribati+686
  • Kuwait (‫الكويت‬‎)+965
  • Kyrgyzstan (Кыргызстан)+996
  • Laos (ລາວ)+856
  • Latvia (Latvija)+371
  • Lebanon (‫لبنان‬‎)+961
  • Lesotho+266
  • Liberia+231
  • Libya (‫ليبيا‬‎)+218
  • Liechtenstein+423
  • Lithuania (Lietuva)+370
  • Luxembourg+352
  • Macau (澳門)+853
  • Macedonia (FYROM) (Македонија)+389
  • Madagascar (Madagasikara)+261
  • Malawi+265
  • Malaysia+60
  • Maldives+960
  • Mali+223
  • Malta+356
  • Marshall Islands+692
  • Martinique+596
  • Mauritania (‫موريتانيا‬‎)+222
  • Mauritius (Moris)+230
  • Mayotte+262
  • Mexico (México)+52
  • Micronesia+691
  • Moldova (Republica Moldova)+373
  • Monaco+377
  • Mongolia (Монгол)+976
  • Montenegro (Crna Gora)+382
  • Montserrat+1664
  • Morocco (‫المغرب‬‎)+212
  • Mozambique (Moçambique)+258
  • Myanmar (Burma) (မြန်မာ)+95
  • Namibia (Namibië)+264
  • Nauru+674
  • Nepal (नेपाल)+977
  • Netherlands (Nederland)+31
  • New Caledonia (Nouvelle-Calédonie)+687
  • New Zealand+64
  • Nicaragua+505
  • Niger (Nijar)+227
  • Nigeria+234
  • Niue+683
  • Norfolk Island+672
  • North Korea (조선 민주주의 인민 공화국)+850
  • Northern Mariana Islands+1670
  • Norway (Norge)+47
  • Oman (‫عُمان‬‎)+968
  • Pakistan (‫پاکستان‬‎)+92
  • Palau+680
  • Palestine (‫فلسطين‬‎)+970
  • Panama (Panamá)+507
  • Papua New Guinea+675
  • Paraguay+595
  • Peru (Perú)+51
  • Philippines+63
  • Poland (Polska)+48
  • Portugal+351
  • Puerto Rico+1
  • Qatar (‫قطر‬‎)+974
  • Réunion (La Réunion)+262
  • Romania (România)+40
  • Russia (Россия)+7
  • Rwanda+250
  • Saint Barthélemy (Saint-Barthélemy)+590
  • Saint Helena+290
  • Saint Kitts and Nevis+1869
  • Saint Lucia+1758
  • Saint Martin (Saint-Martin (partie française))+590
  • Saint Pierre and Miquelon (Saint-Pierre-et-Miquelon)+508
  • Saint Vincent and the Grenadines+1784
  • Samoa+685
  • San Marino+378
  • São Tomé and Príncipe (São Tomé e Príncipe)+239
  • Saudi Arabia (‫المملكة العربية السعودية‬‎)+966
  • Senegal (Sénégal)+221
  • Serbia (Србија)+381
  • Seychelles+248
  • Sierra Leone+232
  • Singapore+65
  • Sint Maarten+1721
  • Slovakia (Slovensko)+421
  • Slovenia (Slovenija)+386
  • Solomon Islands+677
  • Somalia (Soomaaliya)+252
  • South Africa+27
  • South Korea (대한민국)+82
  • South Sudan (‫جنوب السودان‬‎)+211
  • Spain (España)+34
  • Sri Lanka (ශ්‍රී ලංකාව)+94
  • Sudan (‫السودان‬‎)+249
  • Suriname+597
  • Svalbard and Jan Mayen+47
  • Swaziland+268
  • Sweden (Sverige)+46
  • Switzerland (Schweiz)+41
  • Syria (‫سوريا‬‎)+963
  • Taiwan (台灣)+886
  • Tajikistan+992
  • Tanzania+255
  • Thailand (ไทย)+66
  • Timor-Leste+670
  • Togo+228
  • Tokelau+690
  • Tonga+676
  • Trinidad and Tobago+1868
  • Tunisia (‫تونس‬‎)+216
  • Turkey (Türkiye)+90
  • Turkmenistan+993
  • Turks and Caicos Islands+1649
  • Tuvalu+688
  • U.S. Virgin Islands+1340
  • Uganda+256
  • Ukraine (Україна)+380
  • United Arab Emirates (‫الإمارات العربية المتحدة‬‎)+971
  • United Kingdom+44
  • United States+1
  • Uruguay+598
  • Uzbekistan (Oʻzbekiston)+998
  • Vanuatu+678
  • Vatican City (Città del Vaticano)+39
  • Venezuela+58
  • Vietnam (Việt Nam)+84
  • Wallis and Futuna+681
  • Western Sahara (‫الصحراء الغربية‬‎)+212
  • Yemen (‫اليمن‬‎)+967
  • Zambia+260
  • Zimbabwe+263
  • Åland Islands+358

Evaluating solutions for (Optional)

View our privacy policy.

By signing up and using the services, you confirm that you have accepted our Terms and Conditions and have read our Privacy Policy.

Workable graphic

What happens next?

  • Workable icons

    Nail down the details

    Tell us about your company so we can create your free trial account — no credit card required

  • Workable icons

    Post to free job boards

    After you click “post”, we'll create your account, review your job, and publish it to top free job boards including Indeed and LinkedIn

  • Workable icons

    Source, evaluate & hire

    Use Workable to source passive candidates, contact applicants, schedule interviews, share feedback and make the best hire

Workable customers
Workable customers
Workable customers
Workable customers
Workable customers

Trusted by 27,000+ companies

From local chains to global enterprises, companies around the world depend on Workable to find and hire the people they depend on.

Workable customers
Workable customers
Workable customers
96%

of GetApp reviewers recommend Workable to a friend or colleague

The easiest applicant tracking software to figure out.

All your hiring needs in one place!

Very intuitive and easy to use.

Excellent customer service!

Workable graphic

Frequently asked questions

Where can I post jobs for free?

Using Workable’s free trial account, you can post your job ad for free to multiple job boards including Indeed, LinkedIn, Google, Glassdoor and more for 15 days.

What happens after I publish my job ad?

Every job board has its own acceptance criteria — and our support team knows them all. So after you publish your job via Workable, we’ll give it a quick review. If there are any issues with your post, we’ll email you to resolve them. Otherwise your job will be published to multiple free job boards — including LinkedIn and Indeed — in 12-24 hours!

How will I know when my job is approved?

Typically, it takes 12-24 hours for job boards to approve a posting. As soon as your job is approved your job status will change from “In Review” to “Published” and you’ll start getting candidates!

When do I have to pay for my job?

You can try Workable for free for 15 days. After 15 days your jobs will be archived and removed from job posting sites, but you’ll still be able to access your Workable account and to see all of the candidates who applied. If you want to keep your job live, you can purchase our monthly Paygo plan for $129/job per month.

Why is Workable better than other job posting tools?

Unlike other job posting sites, Workable posts your job to multiple job boards with just one click! Once candidates are rolling in, Workable provides you with all of the advanced tools you need to contact, schedule, evaluate and select the very best candidate for your job.

How do I optimize my post to get the most candidates?

Workable will walk you through it! When you create your job you’ll set options to help candidates filter for and find your post easily. The most popular posts include a benefits section, have flexible requirements and use an application form that’s intuitive and easy to fill out. Use Workable to put it all together.

What if I’m looking for a job, not trying to post one?

If you’re a job seeker, explore thousands of open jobs hosted by Workable on the Workable Job Board. Workable Job Board.

Workable graphic