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We are seeking a Director of Content Marketing to lead our strategic content planning and execution. In this pivotal role, you'll build and guide a team of content creators to develop engaging content across various channels. Your expertise in understanding customer motivations, coupled with your ability to measure content's influence on business goals, will be crucial. You'll work closely with different teams to create compelling content and build a community of fans. If you're passionate about storytelling and have a track record in content strategy and team leadership, join us in driving our content to new heights.

Responsibilities

  • Develop a deep understanding of customers and prospects to motivate them.
  • Create a content strategy framework for quarterly and monthly plans.
  • Lead a team of content creators and collaborate with marketing, sales, and account management teams.
  • Measure content’s influence on pipeline generation and business growth.
  • Work with Demand Generation and Sales Development teams for content support in campaigns.
  • Partner with Product Marketing for customer-engaging content.
  • Master various content formats and distribution channels.
  • Build a community and develop content for events and webinars.
  • Manage website content sections and ensure SEO best practices.
  • 7+ years of marketing experience, preferably in content or product marketing.
  • Strong commitment to engaging and delighting customers.
  • Excellent written, verbal, and interpersonal skills.
  • Experience in all content formats, including video and podcasting.
  • Knowledge of content distribution and measurement.
  • Ability to thrive in fast-paced environments.
  • Familiarity with martech and analytics tools (HubSpot, Hootsuite, Salesforce, Google Analytics).
  • Strong SEO skills.
  • Bonus for experience in SaaS/tech.
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