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Estamos procurando um Diretor de Relações Públicas (RP) para planejar e implementar estratégias de marketing que cultivem nossos relacionamentos com a mídia, envolvam nosso público-alvo e aumentem o conhecimento de nossa marca. Se você estiver interessado em liderar nossa equipe de RP para redigir comunicados de imprensa eficazes, criar comunidades on-line e coordenar eventos, gostaríamos de conhecê-lo. Será preciso usar ideias criativas para conduzir iniciativas de RP que trarão sucesso a longo prazo. Também será preciso coordenar equipes internas (por exemplo, de Marketing e de Comunicações) para maximizar a unidade da marca em todas as iniciativas de publicidade. Basicamente, o candidato selecionado deverá promover e manter uma imagem positiva de nossa empresa, garantindo uma forte presença da marca on-line e off-line.

Responsabilidades

  • Estabelecer objetivos para a equipe de RP e monitorar o desempenho dos membros da equipe
  • Maximizar a presença da marca em diversos canais (por exemplo, internet, TV e mídias sociais)
  • Cultivar e manter relacionamentos com profissionais de mídia e influenciadores
  • Organizar entrevistas e comunicados de imprensa para promover nossa empresa e seus produtos/serviços
  • Garantir a unidade da marca em todas as iniciativas de publicidade
  • Organizar eventos de RP para aumentar o conhecimento sobre nossa empresa
  • Distribuir tarefas e projetos para a equipe de RP
  • Monitorar e influenciar a cobertura de mídia
  • Apresentar relatórios sobre resultados de campanhas de RP
  • Administrar assuntos confidenciais para manter a boa reputação da empresa
  • Experiência comprovada como Diretor de Relações Públicas (RP), Gerente de Relações Públicas ou cargo similar
  • Sólida experiência na coordenação de campanhas de RP bem-sucedidas
  • Experiência em diferentes redes sociais, incluindo Facebook e Twitter
  • Excelentes habilidades de comunicação e apresentação, com confiança para atuar como porta-voz da empresa
  • Capacidades criativas
  • Habilidades de gestão de equipes
  • Capacidade de incentivar relacionamentos de longo prazo com profissionais-chave
  • Bacharelado em Marketing, Comunicações, Jornalismo ou área relevante
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