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Buscamos a un director de RRPP para diseñar e implementar estrategias de marketing que fomenten nuestras relaciones con los medios de comunicación, logren cautivar a nuestro público objetivo y aumenten el reconocimiento de nuestra marca. Si estás interesado en liderar a nuestro equipo de RRPP para escribir notas de prensa eficaces, crear comunidades en Internet y coordinar eventos, nos gustaría conocerte. Utilizaremos tus ideas creativas para impulsar iniciativas relacionadas con las RRPP que conducirán a un éxito que se prolongará en el tiempo. También te coordinarás con equipos internos (por ejemplo, marketing y comunicaciones) para maximizar la uniformidad de la marca en todas las actividades relacionadas con la publicidad. Tu meta será promocionar y mantener una imagen positiva de nuestra empresa, garantizando a la vez una fuerte presencia de nuestra marca tanto dentro como fuera de Internet.

Responsabilidades

  • Establecer objetivos para el equipo de RRPP y supervisar el rendimiento de los miembros del equipo
  • Maximizar la presenta de nuestra marca en distintos canales (por ejemplo, la Web, televisión y redes sociales)
  • Promover y mantener relaciones con medios de comunicación y profesionales influyentes
  • Coordinar entrevistas y comunicados de prensa para promocionar nuestra empresa y sus productos/servicios
  • Garantizar la homogeneidad de la marca en todas las actividades publicitarias
  • Organizar actos de RRPP para que cada vez más gente conozca nuestra empresa
  • Asignar tareas y proyectos al equipo de RRPP
  • Hacer un seguimiento e influir en la cobertura de los medios de comunicación
  • Informar de los resultados de las campañas de RRPP
  • Gestionar temas delicados para mantener la buena reputación de la empresa
  • Experiencia demostrable como director de RRPP, gerente de RRPP o un puesto similar
  • Amplia experiencia en la coordinación de campañas de RRPP
  • Dominio de diferentes redes sociales, incluidas Facebook y Twitter
  • Excelentes dotes de comunicación y presentación con confianza para actuar como portavoz de la empresa
  • Capacidades creativas
  • Habilidades para gestionar equipos
  • Capacidad para fomentar las relaciones a largo plazo con profesionales clave
  • Grado en Marketing, Periodismo o un campo relacionado
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