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Buscamos un especialista en campañas publicitarias para gestionar nuestras comunicaciones tradicionales y online con los clientes e incrementar el reconocimiento de nuestra marca. Las responsabilidades de este puesto son distribuir material promocional, responder a las consultas y los comentarios de los clientes en las redes sociales y crear redes de contactos en eventos de marketing. Si tienes experiencia en la identificación y creación de relaciones duraderas con públicos objetivo, nos gustaría conocerte. En definitiva, serás la voz de nuestra marca para impresionar a nuestros clientes actuales y atraer otros nuevos.

Responsabilidades

  • Promocionar nuestros productos y servicios en eventos
  • Coordinar el diseño de material promocional y su distribución a través de los canales tradicionales e Internet
  • Publicitar nuestra empresa y productos/servicios en distintos medios
  • Programar entrevistas y conferencias de prensa
  • Redactar texto creativo de marketing para nuestro sitio web
  • Crear y enviar boletines informativos periódicos con novedades sobre nuestra empresa
  • Hacer un seguimiento del retorno de la inversión de las campañas de marketing
  • Formar parte de grupos y plataformas profesionales de redes sociales para abordar temas relacionados con el sector
  • Monitorizar el sitio web corporativo y las páginas en las redes sociales, y atender las consultas de los clientes
  • Crear contactos con expertos en el sector y clientes potenciales para incrementar el reconocimiento de nuestra marca
  • Obtener feedback de los clientes para informar a los equipos de ventas y productos
  • Experiencia laboral demostrable como especialista en campañas publicitarias o un puesto similar
  • Familiaridad con campañas publicitarias B2B y B2C
  • Experiencia práctica con herramientas de gestión de contenido como WordPress
  • Dominio de MS Office
  • Conocimientos de posicionamiento SEO y Google Analytics
  • Experiencia con campañas de marketing en redes sociales
  • Excelentes habilidades de comunicación oral y escrita
  • Buena capacidad para hacer presentaciones
  • Grado en Marketing, Comunicaciones, Relaciones Públicas o una materia relacionada
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