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Nous recherchons un Gestionnaire relations clients pour définir et superviser des stratégies de marketing qui permettront de promouvoir des relations de long terme avec les clients. Dans ce rôle, vous coordonnerez vos actions avec nos Directeurs des ventes et marketing pour renforcer la présence de notre société sur le marché et accroître l'engagement des clients. Pour réussir à ce poste, vous devrez avoir une solide expérience des systèmes de relations avec les clients et des métriques d'ICP. Vous devrez également savoir identifier les nouvelles opportunités et répondre de manière proactive aux préoccupations des clients. Enfin, vous devrez augmenter les revenus et atteindre les objectifs d'affaires en constituant une société orientée sur ses clients.

Responsabilités

  • Suivre les relations avec les clients existants par le biais des systèmes CRM
  • Veiller à ce que le système CRM constitue un entonnoir de ventes efficace
  • Concevoir et mettre en œuvre des techniques de marketing qui attirent de nouveaux clients
  • Définir des stratégies de marketing spécifiques pour fidéliser les clients
  • Planifier et gérer des campagnes de marketing multicanaux
  • Suggérer de nouvelles méthodes pour répondre aux besoins des clients
  • Suivre les métriques et les tendances du marketing, comme les taux de conversion et les analytiques de web
  • Apporter son concours lors d'événements promotionnels pour toucher des clients potentiels
  • Examiner et choisir le logiciel CRM qui répond le mieux aux besoins de notre société
  • Effectuer des études de marché pour suivre les tendances du marché et la concurrence
  • Expérience professionnelle avérée de directeur(trice) CRM ou un poste similaire.
  • Solide expérience des stratégies d'acquisition de clients
  • Expertise technique de CRM et des systèmes analytiques
  • Connaissance des méthodes de marketing en ligne et des meilleures pratiques.
  • Aptitude à superviser des projets de marketing de bout en bout
  • Fortes compétences de communication couplées à une attitude orientée client
  • Licence en marketing ou un domaine équivalent
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