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Buscamos un asociado de marketing para ayudar a planificar y poner en práctica nuestras actividades de marketing y publicidad. Para ocupar este puesto necesitamos una persona que entienda todas las combinaciones de métodos de marketing y esté familiarizada con los modos de analizar las investigaciones de mercado y el comportamiento de los clientes. Debes ser capaz de crear hojas de cálculo y analizar datos cuantitativos para interpretar métricas de retorno de la inversión y KPI. Tu meta debe ser ayudarnos a lograr nuestros objetivos empresariales mediante la creación de campañas de marketing eficaces.

Responsabilidades

  • Dirigir tareas administrativas diarias para garantizar que el departamento de marketing funcione sin contratiempos
  • Realizar investigaciones de mercado para identificar nuevas oportunidades
  • Reunir y analizar datos del comportamiento de los consumidores (por ejemplo, tráfico web y rankings)
  • Crear informes sobre métricas de marketing y ventas, como tasas de conversión
  • Ayudar en la organización de eventos promocionales
  • Coordinarse con equipos de diseño y contenido de marketing para crear material publicitario (por ejemplo, folletos y boletines informativos)
  • Llevar un registro organizado de las métricas de marketing y los resultados de campañas pasadas
  • Preparar periódicamente informes de previsión de ventas
  • Monitorizar actividades de marketing de los competidores
  • Experiencia laboral demostrable como asociado de marketing, asistente de marketing o un puesto similar
  • Conocimientos de herramientas y técnicas de marketing digital
  • Experiencia con campañas de posicionamiento SEO/SEM
  • Sólido dominio de la informática, incluido MS Excel, analíticas web y Google Adwords
  • Excelentes habilidades para las comunicaciones y presentaciones
  • Amplias capacidades analíticas con una actitud orientada al cliente
  • Grado en Marketing o un campo relacionado
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