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Buscamos un estratega de redes sociales cualificado para su incorporación a nuestro equipo. Desarrollarás e implementarás una amplia estrategia en redes sociales a fin de aumentar el tráfico de nuestro sitio web e incrementar el reconocimiento de nuestra marca. En calidad de estratega de redes sociales, debes tener una destacada capacidad para realizar distintas tareas con el fin de gestionar todas las cuentas que poseemos en las redes sociales de una forma articulada. Si conoces un modo creativo de abordar y presentar nuestra marca en distintos canales de redes sociales, nos gustaría que formaras parte de nuestro equipo. Tu objetivo final debe ser asegurarte de que la presencia de nuestra empresa en Internet está alineada con nuestras estrategias de marketing.

Responsabilidades

  • Diseñar estrategias en el ámbito de las redes sociales para lograr los objetivos de marketing
  • Gestionar, crear y publicar contenido original y de alta calidad
  • Administrar todas las cuentas de la empresa en las redes sociales y asegurarse de que el contenido está actualizado
  • Coordinarse con redactores y diseñadores para asegurarse de que el contenido es informativo y atractivo
  • Colaborar con los equipos de desarrollo de marketing y productos para crear expectación durante el lanzamiento de nuevos productos
  • Facilitar la comunicación entre cliente y empresa (responder a consultas, obtener reseñas y organizar chats y sesiones de preguntas y respuestas)
  • Preparar informes semanal y mensualmente sobre el tráfico web y el retorno de la inversión
  • Monitorizar el SEO y el nivel de captación de los usuarios así como sugerir modos de optimizar el contenido
  • Estar en contacto con profesionales del sector a través de las redes sociales para crear una red sólida
  • Formar a equipos internos para integrar y mantener una estrategia articulada en el ámbito de las redes sociales
  • Mantenerte informado de los últimos avances en tecnologías digitales y las mejores prácticas en el contexto de las redes sociales
  • Experiencia laboral demostrable como estratega de redes sociales o gerente de redes sociales
  • Experiencia práctica en el uso de redes sociales para fomentar el reconocimiento de marcas
  • Conocimientos en SEO y métricas sobre el tráfico web
  • Capacidad para identificar las preferencias del público objetivo y crear contenido que se ajuste a ellas
  • Familiaridad con el diseño y la publicación en Internet
  • Excelente capacidad para afrontar múltiples tareas
  • Excelentes habilidades de comunicación oral y escrita
  • Grado en Marketing o un campo relacionado
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